MOVE FORWARD
Thoughtful preparation, strategic marketing, and unparalleled service for sellers across Marin and San Francisco.
The Sale Your Home Deserves
Selling your home can feel overwhelming. There are decisions to make, timelines to manage, and no shortage of opinions on where to start. Our role is to bring clarity, confidence, and a tailored strategy to every step of the process, so you always know where you stand and what’s coming next.
Every home has a story — years of memories, moments, and meaning built into every room. Our job is to tell that story in a way that resonates. What moves a buyer isn’t just seeing your home online, it’s the feeling they have the moment they step inside.
HOW WE WORK
Preparation that moves the needle. We'll tell you what to focus on and what to skip — so your home feels polished, intentional, and ready to make a lasting first impression.
Pricing that reflects your home’s true value. Grounded in real market data and local expertise, we position your home to attract the right buyers and the strongest offers.
Marketing that tells your story. Your home has a story worth telling to the right buyer. We bring it to life through professional photography, lifestyle-driven storytelling, and campaigns that connect your home with the buyers it was meant for.
Communication you can count on. You'll never wonder where things stand. We're in your corner at every step, proactive, responsive, and always a call away.
Elevated service, start to finish. Selling your home is a big moment. We treat it that way, handling every detail with care so you can be present for the moments that matter.
YOUR ROADMAP
Prepare
We start by getting to know your goals, your timeline, and your home’s condition, then build a clear plan that includes what updates or repairs to make and the right pricing strategy to position your home competitively.
Launch
This is your home’s moment. We launch with intention — from visual storytelling, to digital and print marketing, to community and network reach — ensuring your home makes a memorable impression on the buyers who matter most.
Communicate
Once your home is live, we stay on top of every showing, every inquiry, and every piece of feedback. You’ll always know exactly where things stand, and so will every agent and buyer in the conversation.
Negotiate
When offers come in, we look beyond the headline number. We evaluate terms, contingencies, and buyer strength — then negotiate on your behalf to protect your value and secure the best possible outcome.
Close
We keep all parties accountable and timelines on track, managing a smooth escrow with no surprises between acceptance and closing day.
After the Sale
The transaction may be complete, but our relationship isn’t. We’re here for whatever comes next, whether that’s your next move or simply staying connected to the market.
YOUR HOME AT ITS BEST
Selling your home starts long before the listing goes live. The right preparation makes all the difference — not just in how your home looks, but in how it feels the moment a buyer walks through the door. We'll guide you through what improvements to make and what to leave exactly as it is, so buyers can focus on feeling at home, not their to-do list.
Through Compass Concierge, we can front the cost of eligible home improvements designed to maximize your return — with no out-of-pocket costs until your home sells.
Services include:
• Staging
• Interior & exterior painting
• Flooring repair & replacement
• Kitchen & bathroom improvements
• Landscaping
• Deep cleaning & decluttering
• And more than 100 other eligible services
MARKETING YOUR HOME
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Visual Storytelling
Every listing begins with a compelling visual narrative — professional photography, cinematic video, detailed floorplans, and thoughtful property descriptions that capture not just how your home looks, but how it feels to live there.
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Digital Presence
Your home will be showcased across all major real estate platforms, paired with a custom property website, targeted social media campaigns, and email outreach designed to reach motivated buyers.
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Print & Local Marketing
From beautifully designed property brochures and neighborhood mailers to local magazine advertising, our print materials keep your home top of mind long after the first showing.
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Network & Community Reach
Through open houses, private showings, and deep relationships across the Compass network and local agent community, we leverage every resource to connect your home with the buyers it was meant for.
SELLER FAQs
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Start with the basics — a thorough declutter, deep clean, and a fresh coat of paint where needed can go a long way. From there, we’ll walk you through any repairs worth addressing, collect bids for staging, and suggest upgrades that will help buyers see themselves at home. Not every improvement is worth making, and we’ll help you focus on what actually moves the needle so you’re spending wisely and maximizing your return.
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Sellers in California typically pay between 6–8% of the sale price in total closing costs. This generally includes agent commissions, transfer taxes, escrow and title fees, and prorated property taxes. There may also be costs associated with repairs, staging, or pre-sale inspections depending on the condition of your home. We’ll walk you through a full cost breakdown early in the process so you feel confident and informed before you go to market.
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Pricing is both a science and an art. We analyze recent comparable sales, current inventory, and local market conditions to arrive at a price that reflects your home’s true value and positions it competitively. The goal isn’t just to arrive at a number — it’s to build a strategy that generates strong interest, creates competition among buyers, and delivers the best possible outcome for you.
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Following the 2024 NAR settlement, sellers are no longer automatically required to offer a commission to the buyer’s agent. That said, doing so remains a common and often strategic choice — one that can broaden your buyer pool and make your listing more attractive in a competitive market. We believe in full transparency around compensation, and we’ll walk you through the current landscape so you can make a decision that makes the most sense for your situation.
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Spring and fall tend to be the most active selling seasons in Marin and San Francisco — buyer demand peaks in spring, and fall offers a short but strong window ahead of the holiday slowdown. That said, the best time to sell is ultimately when you’re ready and your home is prepared. During slower months, an off-market approach can be a smart strategy to quietly reach serious buyers without the pressure of a public launch. We’ll help you assess the current market and find the timing that works best for you.
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It depends on a number of factors — price, condition, timing, and current market dynamics. A home that’s priced right and well-prepared will attract serious buyers quickly. From accepted offer to close, escrow generally takes 21 to 30 days. We’ll give you a realistic picture of what to expect based on your specific home and the current market before you go live.
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Absolutely, and we’re well equipped to help you navigate both. For clients who need financing flexibility, we can connect you with trusted lenders who specialize in bridge loans, making it possible to move into your next home before your current one sells. Whether you’re staying local or relocating elsewhere, we’re here to help you land exactly where you’re meant to be.
READY TO MAKE YOUR MOVE?
Whether you’re ready to list or simply want to understand what your home is worth, we’d love to start the conversation. Let’s talk about your goals, your timeline, and how we can help you sell with confidence.